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These notes are written in the style of long-form business storytelling the same lens Think School, Aevy TV, Finshots and others apply to public companies. Our angle: what an SME manufacturer can take from each story and use on their own shop floor next quarter.

FMCG Case Study 01
Mass-market biscuitsDistribution moat

The ₹5 biscuit that out-survived every premium FMCG launch of the last twenty years.

Parle-G is the highest-selling biscuit brand in the world and its real moat isn't price. It's channel discipline.

FMCG Case Study 02
Ayurveda & wellnessScaling discipline

How Patanjali went from ₹500 Cr to ₹10,000 Cr in five years then hit the operating ceiling.

Velocity is a phase. Operating discipline is the next phase and the transition is where the story turns.

Automobile Case Study 03
SUV manufacturingProduct strategy

The Mahindra SUV strategy: how a 75-year-old company invented a new category.

Thar and XUV700 out-priced two German giants but 70% of the win was the operating system behind the launch.

EV Case Study 04
Two-wheeler EVsPivot strategy

The Bajaj Chetak EV pivot: how a legacy player learned to beat Ola and Ather.

In a noisy new category, the player with the best operating discipline beats the best pitch deck every time.

Pharma Case Study 05
API & formulationsCompliance

Cipla, Sun Pharma and the regulatory tax: why pharma SMEs must build compliance before scale.

Quality isn't what you do at the end of the line. It's the operating discipline of every shift, batch and document trail.

Textiles Case Study 06
Home textiles & apparelBrand build

Welspun, Arvind and the textile premiumisation play: how to escape the margin trap.

Contract manufacturing is a starting line, not a finish line. Brand is the cheapest moat in textiles.